D.A. Watt Consulting
D.A. Watt Consulting is a medium sized engineering consulting company located in NorthEast Calgary, with a staff size around 90 people. When they discovered their website was ranked extremely low in Google it prompted them to ask the question, why?
Like most companies, once the initial website is done, updates usually follow for the first month or two, but then generally fall by the wayside as a lower priority item, eventually ceasing altogether.
Google doesn’t do lazy
There really is no mystery to search engine optimization! The simple truth of it is, if you do not update your content often, your content becomes stagnent and less relevant. In the back of you mind you know this, but more to the point Google knows this, and this is why your inital stellar search ranking has slowly left you wondering on page 5!
The easy way to get top a top 10 listing in Google
Keep it current and relevant and your listing will naurally outrank your competition, you may not beat all of your competition because their content may be more relevant than your own, but that is the beauty of competition… Content is King! The company with the best content, and friends of that content wins the best positioning.
Friends of Content
An easy way of increasing your chance of a top ranking are to have other companies with relevant content to your targeted search area link to you. In the end, a lot of ranking high in Google can be attributed to not only luck, but with whom you associate as well. Take a look at the link farm strategies of the 90′s… they were very quickly made obsolete as Google learned how to rank the relevance of the interlinking sites.
The drastic changes D.A. Watt consulting made to make it back to the top 10
They had to rethink how the treated their content. By having The Calgary Geek completely rearchitect their site using a content management system they now have complete control over the content on their site, and their ability to update it. As a result, instead of being on page 5 for their most important keywords “Legal Survey” They are currently sitting in the #4 position on the first page!
Way to go DAWATT! That’s the way to set the bar for your competition.
Updating a dated design
While we were at it, we also took the chance to completely redesign the look and feel of the website, the result as you can see is a dramatic transformation bringing their design back to current trends.